Thursday, December 13, 2007

The article: Raising a Brand-Free Kid

Published: October 30, 2007

Raising a Brand-Free Kid

From day one, you've got to fight Winnie the Pooh.

Parents, be warned: It takes only a single visit to McDonald's for your child to get hooked on the greasy stuff for life.

Okay, so that's an exaggeration. But the three-year-old son of Angela Verbrugge still remembers his one and only meal under the golden arches. Which has Verbrugge worried.
And Kyla Epstein swears if her young son Max ever wants to eat there, he'll be doing it on his own dime.

These parents aren't raging against the health detriments of fast food. Instead, they are making a conscious effort to limit the amount of branding and advertising their kids are exposed to in all aspects of their lives; what they eat, wear, watch and play with.

It's not easy. Brands are everywhere -- literally.

Read the rest of the article.

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